Journal 4 - Art

Typeface has been an amazing contribution to not just graphic design but to society. It creates a unique view point of reading text, such that a cruel typeface written in blood differs drastically if it were written in neat, mechanically portioned typeface. Expression can be see in typeface and allow for further discovery in the author of the text.

In this modern times, there are high-value companies innovating new typeface simply because they believe it can contribute greatly to their business. One such business is Airbnb. they recently announced that they have been working on a new type face called Airbnb Cereal.

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